About Us

Tijoree By Nikita Bhatt is an Indo-western and urban ethnic slow-fashion brand portraying a fine blend of craftsmanship and utility. With a motive to bring utility to the Indian and Fusion Fashion Industry, Tijoree crafts sustainable fashion to empower artisans and build a wardrobe of confidence. We give consumers the choice to choose conscious fabrics like jute and organic cotton, which they have yet to explore. Thus, conceived with the idea of being true to oneself and being comfortable in one’s skin, Tijoree proudly works on crafted and customized fits.

Tijoree is an emerging slow-fashion label launched by Nikita Bhatt in 2015. Tijoree has received an admiring and positive response through Facebook and Instagram for 9 years now. With a combined following of 100k+, Tijoree has garnered loyal and repeat clients as a reward. Tijoree has recently opened a Boutique store in Ahmedabad which has received a resounding response from the customers.

Tijoree believes in truly bringing sustainability to indo-western fashion. We strive to achieve this vision by inculcating hand-block printing into our designs. Hand-block printing is an ancient Indian art of printing on clothes using wooden blocks. The artisans use natural colours extracted from flowers, put them on wooden blocks having different designs and imprint the designs on clothes with their hands. The designs of the wooden blocks often represent different elements of Indian art and culture.

About the Founder: Nikita Bhatt is the founder and head of design at Tijoree. The passion for sustainable clothing and creating outstanding designs have motivated Nikita to begin the journey of Tijoree.